Two of the most frequent questions I am asked about banners are “How far away can it be read?” and “What colors show up best?”. Using some of the tables that we keep in the office, I put together a chart that will help you make a more informed decision for your banner advertising.
This chart shows the distance different sized text can be read. It is based on using a block letter and text and background colors that have high contrast, such as a black letter on a white background.
The best colors for a text banner are a white or yellow background with black or red text. This is an example of a 3’x10′ banner with 13″ tall letters. If this banner was within a few feet of a street with a 45 MPH speed limit, the drivers passing by would have approximately 8 and a half seconds to read it. Keeping the information brief also makes it much easier for people driving by to understand your message.